I call these posts “weekly round up” though, looking at when I posted a similar one previously, I should call it “yearly round up”. But anyway, I did come across two very interesting articles and one worth mentioning. One about pricing, one about budget and a last one doing some semantic analysis on sales calls.
The article about pricing presents the perspective of a pricing expert, Madhavan Ramanujam. Its core thesis is that companies should build product around a price, not around features. Whilst the article might be more applicable to companies building large scale consumer products (eg: cars) rather than, say, software companie, I have found it quite interesting. It is indeed possible to lead a sales engagement from a price point of view and then build around the offering that suits the price (something more suited for a service offering rather than a product offering admittedly). An interesting article with real world example worth reading.