Here is a brief round of interesting posts I have read, found particularly good and thought they were worth sharing.
First of all, a post from David Brock about the companies that believe they have a sales process but, actually, simply don’t. What I like beyond David rather dry sense of humour (notably on things like “gurus” in Linkedin), is the probing of companies that believe they have a process when, actually, it is not being followed or need some updating. The post is here.
Imagine. You are creating your B2B start-ups. You had that marvellous, light bulb moment. You did some research, interviewed people. And after much fear, you decided to go for it. Congratulations! You’ve done the first step on an exciting journey. And now, whether your start-up is about a product or a service, you need to sell. Yes, sell. Whilst you rightfully feel that your idea or your product is really unique and possibly world changing, you need to convey this to someone who then will take a big punt on you and give you some of hard earned cash (or cash from a budget they manage) and give it to you. So you need to convince. You need to put them in a motion that will take them to you buying. But even before this, you need to approach prospects who could, heaven forbid, be complete strangers. And you dread this. You dread this probably because in the back of your mind, you associate sales to a range of concept which you don’t associate as sexy. Yes, concepts like cold calling, cold emailing, convincing, asking people for money and so on…
After much consideration and procrastination, I am starting my blog. Not much to talk about on this first note. Only that it will be focused only on one thing. Sales. The challenges and complexity of it. It will also be used to share some experiences, good and bad, and how I could I have handled them better.
The picture above as well as the one currently used as the logo for this blog has been taken by Karsten Konrad.