Photo credit: Kristofor McGreevy
I’ve just been through a hectic period, implementing sales processes and developing value proposition for technology companies. And admittedly I’ve had very little time writing… I am still fascinated to see how many technologies go to market with a value proposition that is focused on their technology and product rather than the problems they address. But marketing value proposition isn’t the focus of this blog. I’ll focus on something known as sales stack. “Sales what?” do I hear you say. Good question. Let me take one step back.