Weekly round up: articles on pricing, budget and sales call analysis.

Sales post; sales blog; sales blogs;
Some interesting reads

I call these posts “weekly round up” though, looking at when I posted a similar one previously, I should call it “yearly round up”. But anyway, I did come across two very interesting articles and one worth mentioning. One about pricing, one about budget and a last one doing some semantic analysis on sales calls.

The article about pricing presents the perspective of a pricing expert, Madhavan Ramanujam. Its core thesis is that companies should build product around a price, not around features. Whilst the article might be more applicable to companies building large scale consumer products (eg: cars) rather than, say, software companie, I have found it quite interesting. It is indeed possible to lead a sales engagement from a price point of view and then build around the offering that suits the price (something more suited for a service offering rather than a product offering admittedly). An interesting article with real world example worth reading.

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The parallels between selling and a dealing with a recruiter

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It is a good looking CV. But has there been lot of questions asked before sending it?

Photo credit: Rebeca_CE

“You can find my CV attached for your consideration.”

I had just introduced a friend of mine to a recruiter as I thought the opportunity this recruiter sent me might of interest to him. Following the email intro, my friend responded and, right away, sent his CV through. I was taken aback. Why did he not ask questions before sending his CV?

I might be obsessed with asking as many questions as possible when interacting with people in a business context. But, seeing my friend sending his CV right after the introduction, I could not help to see the parallel between a recruitment process and a sales process, at least from a candidate point of view.

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How to get a good sales stack in place

sales process; decision; driving decision
Sales technologies. Just like bales. They need to be stacked, not lying scattered

Photo credit: Kristofor McGreevy

I’ve just been through a hectic period, implementing sales processes and developing value proposition for technology companies. And admittedly I’ve had very little time writing… I am still fascinated to see how many technologies go to market with a value proposition that is focused on their technology and product rather than the problems they address. But marketing value proposition isn’t the focus of this blog.  I’ll focus on something known as sales stack. “Sales what?” do I hear you say. Good question. Let me take one step back.

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When talking about your product to prospects can put you in trouble…

Sales, question, questioning, process, spilling the beans
When you sale, do you spill the beans? Or do you ask question?

Photo credit: Phil

Greeks invented the democracy. And they had an interesting way of voting. They used beans. A white bean was a vote in favour of a motion, a black bean was a vote against. The vote had to be unanimous for the motion to go through. So should the jar with the bean topples and the beans fall down, revealing a black bean, it meant something had been revealed too early and the vote had to restart. Hence the expression spilling the beans…

Well, nearly…

This expression might not be entirely due to the Greek way of voting (it isn’t). But spilling the beans certainly applies to how we sale. And how we, sales people, love to share product knowledge when we should hold back.

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Three rules for good (or roughly decent) Linkedin profiles

Linkedin, linkedin profile, social selling, sales,
Is your IoT PaaS API in the cloud? Or does it actually address problems?

Photo credit: Hey_aventur

Hello, do you search for a PaaS that can make sure your multi-dimensional marketing strategy optimised in the cloud?

Are you still here? Wow, I am impressed. I would have switched off if I were you (don’t, I stop the jargon now!). And yet, this is what more often than not we find in both marketing literature and social/LI profiles. Technical jargons used for the purpose of (let’s not kid ourselves) selling either ourselves or the organisation we work for (even if we are not working in sales, more on this further down). Yet, as I’ve already mentioned (ad nauseam I would even say) the main reason people buy is to address problems they have. That’s what matters to them. At the risk of making you yawn, dear reader, we also know that it’s all about being social nowadays. And about creating engaging content. Right. It’s all well known isn’t? So we are all producing engaging content in our social profile that presents the problems addressed? Well, sadly, not quite so. Hence missing a good opportunity to get engaging (or less disengaging) profile content out there. I often come across very, very complex profiles on Linkedin that are presenting in length the technology at the heart of the service of their organisation. Here is a random example (click on picture for more details):

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5 reasons why I benefited from proper sales training

Sales coaching, sales courses, sales training
Sorry, no sales degree in our University … and anywhere else for that matter

Photo credit: Stephen Koigi

Education, education, education. Tony Blair used this motto consistently in his first campaign to get into power. And it worked. A few years ago, as I was getting seriously into front-line sales, I was struggling and was wondering if I should make this motto mine. I had some sales experience, more specifically “bizz dev” experience but no sales “education”. So I was considering if it was a right investment of time and money.

I went ahead with it and never turned back.

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