High level thoughts and a practical tool to define or refine a value proposition with outbound

prospection, lead generation, sales ops, reply.io
Joseph Priestley. A very smart chap…

Photo credit: Tim Green

Joseph Priestley was a theologian, chemist, philosopher, writer (150+ books), in short, a giant, who lived at the end of the 19th Century. Amongst other things he is known for the discovery of oxygen though other scientists have strong claims for this discovery too (like many discoveries at this time). One thing which absolutely blows my mind is the prescience of on of his quote: “The more elaborate our means of communication, the less we communicate”. Absolutely fascinates me as this is such a salient point these days.

Communication is key in  sales process.… Read the rest

How to quantify a good prospect vs one, well, not so good?

 

Lead scoring; sales process; quantify prospect
Lead scoring. It doesn’t have to be rocket science but it helps to quantify

Photo credit: NASA Goddard Space Flight Center

 

Can you send me some information please?

This is a standard question I hear a lot when starting an engagement with a prospect. A reasonable question and one which, when we have our happy ears on, could be seen as a positive sign. The syllogism could be “All companies who have signed wanted information at the beginning of a process. He wants information. Therefore he will sign.”

But let’s be honest. This question could also mean other things:

  • First option: “Please do go away, I am busy but I am polite so I am pretending to be interested by asking you information”.
Read the rest

Three rules for good (or roughly decent) Linkedin profiles

Linkedin, linkedin profile, social selling, sales,
Is your IoT PaaS API in the cloud? Or does it actually address problems?

Photo credit: Hey_aventur

Hello, do you search for a PaaS that can make sure your multi-dimensional marketing strategy optimised in the cloud?

Are you still here? Wow, I am impressed. I would have switched off if I were you (don’t, I stop the jargon now!). And yet, this is what more often than not we find in marketing literature. Technical jargons used for the purpose of either selling ourselves or the organisation we work for. Yet, as I’ve already mentioned, the main reason people buy is to address problems they have today or they know they will have tomorrow.… Read the rest

How to achieve predictable revenues – Video

Process, lead generation, sales, predictable revenues
That’s an easy process. For lead generation, what is yours?

Photo credit: Dave Gray

 

I am sometimes asked for some good books to read about sales. If the specific issue at hand is about prospecting, one which is worth knowing about is called “Predictable revenues” by Aaron Ross. It presents the lead generation process that has been implemented within SalesForce around 2004 and helped the company grow to $100,000Mn+. Prospecting is key for young businesses, especially as they can not rely on growing revenues from existing clients or referrals. Or for companies entering a new market. And as many other parts of a company operation, to have a process for prospecting is important (#understatement).… Read the rest

How to nurture leads? And know what they care about.

Sales leads; lead management; rocketbolt; sales; sales process
These little ones need nurturing to hatch. Just like sales leads!

It was Monday morning. I had a rather busy weekend, ferrying kids around to all their activities (music, football, squash), managed the rugby tournament of the age section I coach and many other weekend errands. And I was suffering from Monday morning blues. I was taking a new tech company to market so a substantial portion of my time was invested in prospecting. Looking through the list of prospects I engaged with in the past few months, I was annoyed to realise there was a lot of companies we dealt with but didn’t keep in touch with.… Read the rest

Do you prepare meetings? Save yourself 57 Google searches

meeting preparation;
The King didn’t need to prep this meeting…

Picture this. You’re heading to your next meeting. You’ve been back to back in the morning and realised you haven’t done your research for this coming meeting. So you realise with dread that you know near to nothing about the prospects you are just about to meet. The meeting has been arranged 3 weeks ago and, whilst you had done some research back then, it’s all gone by now. Of course it all starts with a conversation but, from experience, you know there is a direct correlation between a productive meeting and how well you have prepared it.… Read the rest

What DISC stands for? “Know thyself and your prospect better”

DISC, DISC profile
These don’t help to deal with people. DISC does

Photo credit: Ryan Rahn

“Would you mind doing this psycho-metric test for me please?”

I was at the start of taking the sales training I signed up for. When asked to fill in a questionnaire with loads of questions such as “when this happens, what is your reaction: x, y or z”, my immediate reaction was:

“Complete, utter non-sense” (actually, it was a stronger reaction, self-censored it).

I had been struggling with sales. I was developing a business and I realised that sales was not about doing nice presentations and about relationships.… Read the rest

Don’t always connect to people on Linkedin? Conspire then!

Conspire, Linkedin, networking
You’ve met. Do you Linkedin now that you can Conspire?

Photo credit: KayVee. INC

I won’t get into the specific of LinkedIn, no need to. But love it or hate it, if you work in sales it is a pretty powerful platform. Like many thousands of people, I use it to research people before meeting them, keeping in touch or identify leads (ever looked at who follows your competitors? Try it, you will find people interested in their product and therefore in yours….). And I am sure you do to. But do you always connect with someone on Linkedin once you meet them?… Read the rest

Confessions of a sales person…

Sales, Sales process, sales career
Well, I have to confess on this blog then…

Photo credit: Wally Cassidy

I have to confess something. And it isn’t pretty, giving the focus of this blog but here goes: if 10 years ago one would have told me my career would eventually be focused on one thing, sales, I would have been taking him / her for a complete, utter fool. And I would have walked away, feeling rather insulted.

I vividly remember back then, being a product manager in a large organisation, managing the development of product based on new technologies in the mobile space. And I was considering sales to be the easy part of it all.… Read the rest

Are you using sales toys? You should if you manage sales leads

Sales tool, Lead, prospects, analytics, sales analytics, salespredict
The only “toy” to predict if a lead is a good one?

Process, process, process… And people, people, people. Is this really what sales is all about? Isn’t there something for the geek amongst us? Well, yes, there is. There are some toys, some sales toys (I know, sorry…). Actually, there are loads and loads of toys! No shortage of new applications targeted at helping sales people. From CRM, big data (yes, in sales too) to predictive analytics and tracking tools, the list is endless. Here is one company that recently caught my attention: SalesPredict. I’ll try to present more companies but I start with this one not only because the technology behind their service is rather cool and similar to technologies I have been selling in the past but also because it helps people in sales.… Read the rest