Here is a test for you. Take 10 people randomly in the street and ask them what are the concepts that spring to mind when you mentioned the words “sales” or “sales person”. I recently did a workshop with companies part of an incubator called 50th generation and asked them this question. The nice words that came up where “manipulative”, “pushy”, “untrustworthy”, “talkative” “second hand car”, “liar” and other niceties. Not very sexy, is it. And that was from people actually selling.
So, we all have this belief system that, dealing with a sales person, she or he is going to be manipulative, untrustworthy and pushy with them.… Read the rest