Is partnering the get out of jail card?

Sales, sales partner, partnering, channels
Partners: the way to get out of “sales jail”?

Photo credit: Luigi Caterino

Last month I met an entrepreneur with a good, albeit early stage business. He went through the product market fit and refined both products and target market. He had secured his first few customers. Whilst his product was targeted at organisations of different sizes, from mid to very large sizes, he wanted to focus on large corporates. His background was in marketing, he had a range of contacts and relationships with marketing agencies that, in turn, had a lot of large corporate clients. So he naturally thought the best way to reach his potential clients would be to use sales partner.… Read the rest