Are you cold mailing people? Are you talking to customers on email? Are you actually writing email to your boss, wife, customers? No? Well, you can close this page, this post is not for you. If you are, read on.
Good to see you are still here. You must be using email then :). I will make it short. If you are in sales and read some of these posts, you have realised/know/experienced that all conversations should be centred on the problem of the prospect. The problem, how to address it, who is impacted by the problem, etc… should be the lynchpin of all the conversation with a prospect during the sales.… Read the rest