5 reasons why I benefited from proper sales training

Sales coaching, sales courses, sales training
Sorry, no sales degree in our University … and anywhere else for that matter

Photo credit: Stephen Koigi

Education, education, education. Tony Blair used this motto consistently in his first campaign to get into power. And it worked. A few years ago, as I was getting seriously into front-line sales, I was struggling and was wondering if I should make this motto mine. I had some sales experience, more specifically “bizz dev” experience but no sales “education”. So I was considering if it was a right investment of time and money.

I went ahead with it and never turned back.

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What DISC stands for? “Know thyself and your prospect better”

DISC, DISC profile
These don’t help to deal with people. DISC does

Photo credit: Ryan Rahn

“Would you mind doing this psycho-metric test for me please?”

I was at the start of taking the sales training I signed up for. When asked to fill in a questionnaire with loads of questions such as “when this happens, what is your reaction: x, y or z”, my immediate reaction was:

“Complete, utter non-sense” (actually, it was a stronger reaction, self-censored it).

I had been struggling with sales. I was developing a business and I realised that sales was not about doing nice presentations and about relationships. I needed to find a better way. I had decided to do something about it and to invest time and effort in proper some sales training. And part of the requirement was to fill this questionnaire.

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