It all starts with a conversation

Conversation. Sales. Process. Cold-calling
It all starts with a conversation

Photo credit: Daniel Coy

Imagine. You are creating your B2B start-ups. You had that marvellous, light bulb moment. You did some research, interviewed people. And after much fear, you decided to go for it. Congratulations! You’ve done the first step on an exciting journey. And now, whether your start-up is about a product or a service, you need to sell. Yes, sell. Whilst you rightfully feel that your idea or your product is really unique and possibly world changing, you need to convey this to someone who then will take a big punt on you and give you some of hard earned cash (or cash from a budget they manage) and give it to you. So you need to convince. You need to put them in a motion that will take them to you buying. But even before this, you need to approach prospects who could, heaven forbid, be complete strangers. And you dread this. You dread this probably because in the back of your mind, you associate sales to a range of concept which you don’t associate as sexy. Yes, concepts like cold calling, cold emailing, convincing, asking people for money and so on…

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