Three rules for good (or roughly decent) Linkedin profiles

Linkedin, linkedin profile, social selling, sales,
Is your IoT PaaS API in the cloud? Or does it actually address problems?

Photo credit: Hey_aventur

Hello, do you search for a PaaS that can make sure your multi-dimensional marketing strategy optimised in the cloud?

Are you still here? Wow, I am impressed. I would have switched off if I were you (don’t, I stop the jargon now!). And yet, this is what more often than not we find in both marketing literature and social/LI profiles. Technical jargons used for the purpose of (let’s not kid ourselves) selling either ourselves or the organisation we work for (even if we are not working in sales, more on this further down). Yet, as I’ve already mentioned (ad nauseam I would even say) the main reason people buy is to address problems they have. That’s what matters to them. At the risk of making you yawn, dear reader, we also know that it’s all about being social nowadays. And about creating engaging content. Right. It’s all well known isn’t? So we are all producing engaging content in our social profile that presents the problems addressed? Well, sadly, not quite so. Hence missing a good opportunity to get engaging (or less disengaging) profile content out there. I often come across very, very complex profiles on Linkedin that are presenting in length the technology at the heart of the service of their organisation. Here is a random example (click on picture for more details):

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What to do with Linkedin profile views?

Linkedin, social selling, linkedin profile view

Like most of people on Linkedin, I check the details of the Linkedin profile views. It’s always interesting to see the variety of people curious to see more than the headline. But what do you do when people look you up on Linkedin? If the person is someone you never met, do you wonder why she or he looked up your profile? Are you feeling flattered? Well, when these is a question to be asked, I believe there is value to simply ask it. As it could lead to a conversation and, as we know, in sales, it all starts with a conversation.

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